The Salon Event

Our Mission

To increase professional, urbanite millennial attendance to live performances of Classics such as chamber and symphonic music, opera, ballet, and classical theater.

Audience members sitting in theater seats, attentively listening to a presentation or performance, with varied expressions and casual to semi-formal attire.
Women in black performing in an orchestra on a stage with stained glass windows in the background.

Salon Events

A tour guide speaking to a group of young people in an art gallery with paintings on the walls and a piano.

APEX Salon Events help new audiences develop an understanding-based appreciation for the power, beauty, and thrill of live performances of Classics.

The Salon Event Process

View of the World Trade Center in New York City with surrounding buildings, green trees, blue sky, and memorial reflecting pool in the foreground.
City skyscrapers and trees in a park, with American and another flag flying in the foreground.
Orchestra of female musicians performing on stage with string instruments, in a church or concert hall with arched stained glass windows.

  • We offer curated Salon Events for a specific world-class performances of Classics at local performance venues.

  • We access untapped urbanite professional audiences by partnering with and hosting events in the spaces of major corporations, private clubs and luxury apartment buildings in major metropolitan areas.

A classical string quartet performing in a room with natural light and an audience watching.

  • Employees, members, and residents of host locations benefit socially and culturally from Salon Events, while simultaneously supporting local Classics performing organizations!

The Salon Event Design

Classical string quartet performing in a decorated room with an audience watching.
A man in a suit stands in front of a group of people in a museum or gallery, with large portrait paintings on the walls and a piano nearby. The room has tall curtains and a large window letting in natural light.

  • Engaging, 90-minute gatherings, hosted by an Emcee, who in an interactive manner provides an understanding of the history and a synopsis of the specific Classics performance.

Screenshot of digital editing software with colorful audio waveform and video clips on a timeline.

  • Interactive, engaging, 90-minute gatherings, hosted by our Emcee, who in an interactive manner provides a historical background and a synopsis of the specific Classics performance.

Two young women sitting back-to-back at a piano and violin, looking at the camera, in a music studio or classroom.

  • A multi-media exploration with music, photos, video-clips and brief performances by musicians.

Person holding airline boarding passes and a passport outdoors at night

  • Salon Event attendees have the opportunity to interact (and win prizes!) through discussions, trivia contests, and raffles.

  • Building excitement about purchasing tickets to attend live performances of Classics.