We bring the Classics to you!

Infusing Appreciation and Excitement for Classics via APEX Events.

Mission & Process

Mission: To increase urban, professional (especially, millennial) attendance to live performances of ‘classics’ (chamber and symphonic music, opera, ballet and classical theater)

 Process: By offering a curated ‘Salon Event’ to targeted* organizations’, employees, members and residents an opportunity to attend a sponsored Salon Event.

*Large Corporations, Private Clubs, Luxury Apartment buildings

Salon Events

Collage of five images showing classical music performances and events: a formal concert in a decorated room, a gospel choir singing in a modern venue, a 19th-century themed gathering with a piano, an orchestral performance in a historic building, and soloists and a string quartet performing in an indoor setting.

Our Salon Events would feature a specific scheduled performance of a live performance of a ‘classic’ at a local performing arts venue.

 Each Salon Event is designed to be a fun, ~1.5 hr. gathering, which would enable the (millennial) attendees to understand, appreciate, get excited about attending and purchasing tickets to the specific local-venue performance.

 The Salon Event will have an Emcee, who in a ‘fun’ interactive manner will provide an understanding of the history and a synopsis with highlights of the performance. All interspersed on a big screen with appropriate music, still photos and video-clips. As well as brief live performances from musicians at key moments during the Emcee’s synopsis presentation. Attendees will be engaged throughout the Salon Event, via trivia questions, raffles, and prizes. Discounted tickets to the specific local-venue performance will be available for purchase.

Team

  • Mihir Parikh, PhD - Founder & Investor

  • Charles Letourneau, - Director

  • Rebecca Tovar - Event Manager

  • Joseph Huggins - Artistic Director